How to Grow a Top 10 Podcast + Impatience with Action, Patience with Results [Sam Parr, Shaan Puri]

Listen to MFM (1hr in https://www.youtube.com/watch?v=MBIgYNAI9Fk)how to grow podcastsbig guest"how to" episodebuy ads on niche audience - eg podcast junkie types - castbox, overcastbe consistent and at least oktreat side hustle like a job -> grind at itmaintain and improve an existing winner instead of constantly jumping around "there are no silver bullets, only lead bullets"impatience with action, patience with resultsTranscriptuh in 3-1 so what was that march march we did 338 000 downloads in april we did 436 000 downloads so uh that's a 30 game about in may it's tracking towards around 520 000 which is another 20 20 increase i think we can keep going and i want to tell you what i think is is causing all this the first is the biology episode so guests typically we have found don't work that well but a really big name guest or someone that has a cult following like a tie or biology um that works who's ty lopez oh tai lopez okay gotcha uh when we did that one because he's like cult following and a cult unfollowing he's got both yeah yeah so that that worked so the biology's episode is probably gonna be the most listened one ever um so that worked out how much more is it than the usual is like 20 more 50 more than a typical episode it got to 30 000 like in the first week typically our episodes get to 30 000 over like two months gotcha okay so it it did that in like a week or whenever it was when did it get released a week days five days wednesday i talked to him on the phone and he said yeah a good episode i shared it so hopefully that helps and then uh he's down to share more but we only tweeted out i think one clip from it so he's down to share more clips and he liked the animation he was like oh like looks like production value's going up i was like sweet yes it is yeah uh so that worked out well and then do you want to announce what's working really well is how to's so any time a title is called how to build a paid community how to build paid events how to whatever we've done those rank the highest no matter what or not no matter what but more often than not so like in our top 10 most downloaded stuff it's either an interview with a huge a well-known person um which like an andrew would be a well-known person or a how-to blank so we have to do some more almost like they don't care about us and our great ideas they care about themselves learning something and being able to do something they want to do i think that's exactly what it is and then it's ourselves peppered in there we are the spice but the meat is the how-to right and then finally i got a last update um we're running some ads on do you know this thing called the billionaire investors podcast what's it called it's like a famous thing is it we study billionaires is it that one yeah i love that podcast if you're looking to do it yeah so we're running an ad on their net on their network on that podcast i think uh we bought it last week i think it's gonna go live this week then so there's two types of podcast advertising that i'm learning about the one is what we do is people advertise now hubspot advertises on our podcast and people go to hubspot.com mfm whatever the other one is podcast platform so like overcast have you heard of overcast yeah like these clients these apps you can use to listen to podcasts yes and on those clients those uh users click subscribe and the strategy that i'm doing is what we're doing is we are going towards niche ones because those niche ones typically have a far loyal following and you could get low cost per click to download and subscribe and it makes sense because those people if you are you got to be a real podcast junkie to go get like a new podcast app because it has these extra five features about podcasts so it's actually a really good audience that's probably really cheap because nobody else really goes for them so i i like the strategy a lot and they're like they're techie they're like tech they're early doctors yeah and so we're running ads currently on cast box i've never even heard of them but it looks cool and then overcast and so those are some of the updates uh it's going well okay what about the so the ad on the we study billionaires podcast what is it because i'm always like if i'm listening to a podcast what's actually going to make me go subscribe one is a guy comes on or a girl comes on and they're a guest like this happened with elaine elaine came on our podcast she did ideas and she said it was like i don't know one of her biggest uh her newsletter got like a huge spike in subscribers like her next email send was welcome all my new subscribers this is amazing and she said she got you know thousands of new subscribers from her appearance on the pod which is great and so that one makes sense because if i go and guest on somebody's podcast you listen to it for 45 minutes or an hour because that's your favorite podcast or that's what you listen to regularly and you might be like oh that guess was cool they said they have a pod i'll go check it out i like that method and i'm i've said it i got to do this i still have to go do it which is i want to go guest on as many podcasts as i can that would be part my contribution to this growth strategy but this ad is a little bit different it's just like a 30 second sound clip what are we saying in that 30 second sound clip that's going to make somebody want to subscribe unfortunately it's not a clip i think it's going to be stig the main guy reading but frankly i don't know we just closed the deal on friday okay fair enough uh so i have to figure it out but we have our guys so we we got this team uh henry and dylan they're making like a height like a sizzle reel right um and we might be able to use that but i don't know but i agree with you like in theory i agree with you i just don't know what's what's available at the moment and we're doing some other stuff to make it easier to follow so i'm emailing i've grown my email list and this year from zero to twenty six thousand subscribers now and at twenty six thousand i just sent it out the first time last week so just uh it's uh just seanpuri.com so if ...