How to Grow an Online Presence as a Product-Based Brand with Dominick Miserandino, CEO of RetailWire.com

RESOURCESRetailWire.comListen to Episode 1: Listen to Episode 2: These days, if you want to succeed in retail, it's all about knowing both your product AND your media. If you're ready to take your product-based brand to the next level online, this episode is for you! Today, I sat down with the incredible Dominick Miserandino – an e-commerce expert, five-time internet CEO, and publishing consultant who runs RetailWire.com (the go-to place for retail news) and founded one of the very first online publications CelebCafe.com.In our conversation, Dominick shares so many expert insights on how to pitch your product to online publications and why building your online brand is crucial to growing your brick and mortar store. Plus, we talk about how to truly understand your online data and use it to boost those conversions, what the future of online retail really looks like, and Dominick's thoughts on using AI in your business. IN THIS EPISODE:- (4:02) Everything you should be doing when pitching to publications for a feature - (6:14) Why e-commerce brands bring on Dominick as a consultant and the intersection of e-commerce and online publishing - (9:48) Tips for successfully navigating the constant changes in online conversions - (15:38) The value of connecting your online brand strategies to brick and mortar retail stores- (18:37) Dominick’s perspective on top retail trends going into 2025- (21:14) Strategies for improving the online shopping experience for your customer- (23:01) The importance of connecting humans to data and the key analytics Dominick tracks - (26:45) Brand characteristics founders should always focus on - (30:20) Dominick’s brilliant advice to founders who are just starting! CONNECT WITH DOMINICKFollow Dominick on InstagramConnect with Dominick on LinkedinLearn more on Dominick’s WebsiteCONNECT WITH TINAFollow me on InstagramLearn more on my websiteListen to more Shelf HelpMentioned in this episode:Get unstuck in your business and join my Founders Circle Membership!Founders Circle