How to Grow and Elevate Your Product Line: From Design to Storytelling and Packaging

In this episode of Retail Insights, host Jeff Banks sits down with Craig Wensley, the creative force behind DCUK, to explore the whimsical world of wooden ducks and the enduring appeal of Spring Fair. Celebrating its 75th anniversary, Spring Fair remains the UK’s largest trade exhibition, and for Craig, it’s a must-attend event.Craig shares the fascinating journey of DCUK, from its humble beginnings with Indonesian furniture to crafting over 300 charming duck designs that bring smiles to customers worldwide. Discover how each duck is carefully hand-painted, designed to spark joy, and even personalised to resonate with individual interests and hobbies.Packed with insights into creativity, team collaboration, and the art of making people smile, this episode is a delightful listen for anyone in retail or looking to grow a unique brand.For more information on how Spring Fair can support your business, visit www.springfair.com.