How to Grow Faster by Focusing on Fewer Channels #611

There’s a quiet pressure in ecommerce that’s hard to ignore. Every week there’s a new channel worth testing. A new platform gaining traction. A competitor showing up somewhere you’re not. And before long, “we should be there too” starts to feel less like a question and more like a requirement.But what if that instinct is actually slowing you down?That’s exactly what Jaimee Vilela, Managing Director of Cooki Haircare, pushed back against. After acquiring the brand as a lifestyle business, Jaimee and her partner scaled from $179K to over $3 million in revenue in just two years, using just two core channels: Meta and Klaviyo.In this Playbook: How Cooki Haircare scaled from $179K to $3M using just two core marketing channelsWhy “channel addiction” is one of the most expensive mistakes in ecommerceHow focusing on fewer channels can actually increase clarity and performanceWhy more channels often lead to worse attribution, not better dataAnd how building depth in one channel creates a defensible competitive advantageVisit StudioHawk to learn more.Connect with JaimeeExplore Cooki HaircareCooki Haircare’s episodeKrumbled Group’s episodePet Circle’s episodeMotto’s Fashion’s episodeKakadu Plumb’s episodeKing Kong’s episodeSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community