How to Grow from 0 to 100k Followers on LinkedIn (Step-by-Step) - w/ Sai & Sohan

Are you afraid to hit "post" on LinkedIn? Do you worry that your employer might judge you, or that you don't have anything valuable to say?In this episode, we sit down with two of the biggest Indian Study Abroad creators on LinkedIn: Sohan Sethi and Sai Kumar Bysani. These two haven't just built followers; they’ve built empires, careers, and life-changing opportunities solely through the power of writing online.We deep dive into their exact journey—from zero followers to becoming the go-to voices in the Study Abroad niche. We cover the "scary" stuff: dealing with hate comments, navigating corporate policies while building a personal brand, and the transition they are now making from text-based LinkedIn posts to visual storytelling on Instagram.If you want to unlock the power of personal branding in 2025, this conversation is your blueprint.The "Cold Start" Problem: How to write your first post when you have zero audience.LinkedIn vs. Reality: How writing online creates offline opportunities (jobs, speaking gigs, and income).The Corporate Trap: How to handle employer perceptions and "moonlighting" concerns.The Strategy: How to build a content process so you never run out of ideas.The Pivot: Why top LinkedIn creators are now aggressively moving to Instagram.00:00 - Intro: Meeting the Giants of LinkedIn02:20 - Why Start? The Hidden Motivations Behind Content Creation05:17 - Going Viral: How Community Engagement Changes the Game08:01 - "Will I Get Fired?" Navigating Employer & Corporate Concerns11:12 - The ROI of Writing: Real World Value of Content14:14 - The Blueprint: Building a Sustainable Content Strategy16:09 - Life-Changing Rewards: What Happens When You Commit?19:09 - Skill Stacking: How Content Makes You Better at Your Job21:39 - Scaling Up: The Importance of Delegation & Teams29:07 - Process Deep Dive: How Sohan & Sai Actually Write31:23 - Data-Driven: Analyzing Audience Engagement & Trends32:46 - The Dark Side: Dealing with Hate Comments & Trolls36:22 - The Creator Journey: Highs, Lows, and Burnout38:27 - The Pivot: Expanding from LinkedIn to Instagram Reels43:27 - Overcoming the "Cringe" Factor & Other Challenges46:40 - The Secret Sauce: Consistency & Relatability52:29 - Final Advice for Aspiring CreatorsFollow Sohan Sethi:LinkedIn: https://www.linkedin.com/in/sohansethi/Instagram: https://www.instagram.com/sohansethi/Follow Sai Kumar Bysani:LinkedIn: https://www.linkedin.com/in/saibysani18/Instagram: https://www.instagram.com/datawithsai/Subscribe to your favorite new podcast! We interview top performers to focus on the FIRST few steps of their strategies for success.Subscribe for more insights on Career Growth, Study Abroad, and Personal Branding!