How to Grow Sales in 2026

In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a live webinar focused on one big question: what’s really going to move the needle for eCommerce brands in 2026? Chloe is joined by three expert voices from very different corners of eCommerce – growth, consumer behaviour, and AI – to unpack what’s working, what’s not, and where brands should be focusing their time, energy, and budgets this year. From TikTok growth and AI-powered customer experience to brand trust, tech stacks, and surviving economic pressure, this is a practical, wide-ranging conversation designed to help you grow smarter in 2026.  Hit PLAY to hear: Why TikTok is still the fastest growth lever for eCommerce (even without TikTok Shop) 📈 How brands are using AI to unlock 5–10% more revenue — without replacing their team 🤖 The #1 mistake brands are making by chasing trends (and how it’s killing long-term growth) 🚫 Where to start with AI if you want real results, not expensive experiments ⚙️ How economic pressure is changing how customers buy — and what that means for your strategy 💸 What to stop doing in 2026 to free up time, budget, and headspace for growth ✂️  Key timestamps to dive straight in: [04:51] "Future Advice for Brands" [06:35] "Buying Decisions: Risk and Behavior" [11:55] AI: Essential for Business Efficiency [17:44] "Action-Driven Brands Drive Growth" [27:32] Amazon's Evolution & AI Branding [30:09] Essential eCommerce Tools and Strategy [39:12] AI for High-Quality SEO Content [42:44] "Target Right Customers, Build Trust" [46:29] Maximize ROI with AI Tools [47:39] "Focus on Customers, Not Chaos"  Full episode notes here: https://ecmp.info/580--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy