How to Grow Your Airbnb’s Instagram Following — Ideas from Ethan Abitz

Meet Ethan Abitz — one of the OG Airbnb Instagram Influencers. Ethan first started using Instagram in high school to promote an apparel line he started. This was when Instagram let you upload a photo and select from just a handful of filters before posting your shot — no stories, reels, etc. In college, Ethan thought he wanted to work on Wall Street. He was interested in finance and investing and was always good at spotting opportunities.  But around this time, Ethan began to further explore his creative abilities — especially in the context of photography. And he soon realized that his love of capturing moments and telling the stories behind them outweighed whatever affinity he had for buying low, and selling high.  Tune in to hear the inspiring story of how Ethan pursued his love for adventure and photography and grew his following to hundreds of thousands across Instagram and TikTok. Follow Ethan on Instagram Follow Ethan on TikTok This episode of Behind the Stays is brought to you by our friends at Touch Stay.  Touch Stay enables hosts to build beautiful, digital guidebooks in a matter of minutes…   And enhances the guest experience by packaging your recommendations for coffee, wine bars, artisan bakeries, and Michelin star restaurants in a single online location.    Guests can access everything through a simple link — and yes, it works WITHOUT a wifi connection.    Touch Stay allows you to customize your guidebook to match your brand — pick the colors, fonts, and images that best align with your STR.    Learn more about a plethora of other features they have, and start your free trail at touchstay.com/bts (as in, Behind the Stays).   About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.