How to Grow Your Brand with Community Marketing | Alex Latham, Co-Founder of Chip

Welcome to the first ever episode of Market Like a Fintech!Market‌ ‌like‌ ‌a‌ ‌Fintech‌ ‌is‌ ‌a‌ ‌podcast‌ ‌on‌ ‌a‌ ‌mission‌ ‌to‌ ‌find‌ ‌out‌ ‌what‌ ‌marketing‌ ‌strategies‌ ‌and‌ ‌tactics‌ ‌the‌ ‌top‌ ‌Fintech‌ ‌companies‌ ‌in‌ ‌the‌ ‌industry‌ ‌use‌ ‌to‌ ‌acquire‌ ‌real‌ ‌customers,‌ ‌build‌ ‌a‌ brand‌ ‌and‌ ‌grow‌ ‌revenue.‌ I’m Araminta, a marketing consultant at Mint Studios and partner at the Fintech Marketing Hub.In today’s episode, I’m chatting with Alex Latham, co-founder, and chief marketing officer at Chip. Chip is the UK’s highest returning savings account. It’s an app that helps users save money automatically with AI. Every few days, Chip's algorithm calculates what you can afford to stash away based on your spending habits. It then transfers that money from your current account to your Chip account - automatically. Chip is one of the biggest crowdfunded businesses in the UK with over 11,000 investors. They have a user base of over 300,000 active users who have saved over £150m.Last September they raised £11m in just 3 days, making it the biggest crowdfund in Europe in 2020.In this episode, we talk about their main strategy to enable viral growth, how they built a community of committed investors and their approach to maturing the Chip brand. Follow Alex Latham on LinkedIn: https://www.linkedin.com/in/alex-latham-98498449/Chip website: https://www.getchip.uk/Full show notes and website: https://www.fintechmarketinghub.com/post/grow-brand-with-community-marketing