EPISODE · Jan 10, 2023 · 17 MIN
How to Grow Your Marketing Team in 2023
from The Rethink Marketing Podcast · host Colin Jeffries & Paul Frodge
On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss the timely topic of insourcing and outsourcing marketing and sales talent. It starts with understanding the ultimate objectives. Having an attentive problem-solver who is bought-in and engaged is vastly different than looking for anyone who can complete a project by Friday at noon. Hiring W2 employees may not be the right answer for your team, but are gig workers the best option? If it takes lots of time for the Chief Marketing Officer or Head of Sales to manage gig workers or contractors, maybe it's not a flaw in the system, it could be an issue with communication or scope. This is a must-listen conversation for anyone looking to grow their marketing team in 2023. You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss the timely topic of insourcing and outsourcing marketing and sales talent. It starts with understanding the ultimate objectives. Having an attentive problem-solver who is bought-in and engaged is vastly different than looking for anyone who can complete a project by Friday at noon. Hiring W2 employees may not be the right answer for your team, but are gig workers the best option? If it takes lots of time for the Chief Marketing Officer or Head of Sales to manage gig workers or contractors, maybe it's not a flaw in the system, it could be an issue with communication or scope. This is a must-listen conversation for anyone looking to grow their marketing team in 2023. You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices
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How to Grow Your Marketing Team in 2023
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