How to Grow Your Sales at Walmart with Bill Sinacore, VP of National Accounts at PlayMonster

Unlock the secrets landing and growing coveted shelf space at Walmart. Bill Sinacore, VP of National Accounts at PlayMonster joins Shelf Life to share advice gleaned over his 30+ year career at industrys giants like LEGO and LeapFrog.In this episode you'll learn:What Walmart buyers really care aboutTactics to get your product on the shelf and to show your buyers with data that Walmart customers will be interested in your productThe key metrics that matter todayUsing Amazon as a proving ground to test your product before bringing it to WalmartThe twists and turns of product innovation in the toy industryJoin us as Bill shares guidance on everything from product development, optimal pricing, and retail relationships, with a specific emphasis on Walmart.