How to Hack Humans - TTST Interview with Author and Entrepreneur Seth Erickson of the Storify Agency

Show Notes:Seth is the Chief Mischief Maker and Storify Agency and uses storytelling as a way of helping businesses, specifically Startup’s. Stats say 90% of start-up’s fail. Seth’s vision is to reduce that disheartening number by at least 10%. He recognizes many Startup’s excel at building their tech and ideas but fall short when communicating their value to the world.Quote: If your brand doesn’t have a personality, you don’t actually have a brand you have a logo and a company - Seth Erickson        Knowledge Nuggets and Take-Aways:Storify helps clients understand that what you do mattersCenter of your brand is the story, the center of the story is the customerStories well told light up the brainOur brains organize memories in our heads as storiesThere are teachable moments in Seths humorHere is a link to this episode on our website:   https://timetoshinetoday.com/podcast/setherickson/Recommended Resources: Storify AgencySeth’s Book: How to Hack HumansDownload the First Chapter of How to Hack Humans HereSeth’s Linked INSeth’s InstagramHost Your Podcast for Free with Buzz Sprout Our Show Sponsor Sutter and Nugent Real Estate - Real Estate Excellence Music Courtesy of: fight by urmymuse (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/urmymuse/58696 Ft: Stefan Kartenberg, Kara Square