How to Hand Over a Client Without Losing Them

You handed the client over on Monday, and by Wednesday you'd taken the work back, even though the client never said a word. In this episode, Deirdre Martin breaks down why the decision to hand client work over gets made logically while the decision to take it back gets made emotionally, and why that habit keeps a cybersecurity consultancy the same size no matter how many names are on the payroll. Deirdre works with cybersecurity consultancy founders on positioning, messaging and scaling. You'll hear the SALE method for testing the story you're telling yourself before you act on it (Story, Audit, Likelihood, Execute, Emerge), how a founder who swore she was rubbish at sales found an 83% conversion rate once she audited her numbers, and the silent handover mistake Deirdre watched infuriate clients across 20 years in retail banking. If the delivery and the difficult decisions still come back to you, apply to work with Deirdre here: https://calendly.com/deirdremartincx/growthcall. For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://www.deirdremartin.ie/blog