How to Handle Unknown Churn in Your Reporting

Episode 159 – How to Handle Unknown Churn in Your Reporting In episode #159, I address a reader's question. This is very common for SaaS companies that target mid-market and above customers. You send the renewal invoice but don’t hear back from the customer. Is this churn? When should I report it as churn? - Churn reporting when you don’t hear back from the customer Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray