How to Harness AI, Build Communities, and Rethink Business Models

Send us a text This episode of Marketing In The Madness is packed with strategies to grow your business, master AI-driven marketing, and build authentic communities in today’s digital-first world.  In this episode, Katie Street sits down with Matt Desmier, a seasoned business engagement expert, to tackle the challenges of content chaos, AI integration, and community engagement. From practical tips on using AI to transform your business model to strategies for building trust and connections on LinkedIn, this video offers actionable advice for business leaders, marketers, and innovators. Whether you're a tech entrepreneur, agency leader, or marketing professional, this discussion will help you adapt to the ever-changing digital landscape and set you up for success in 2025. In this episode, you will learn: How to manage content chaos with scalable, efficient strategies. Practical ways to use AI to redefine your business model and deliver value. The secrets to building a vibrant, engaged community on LinkedIn. Why businesses in membership organisations outperform their peers by 8x. How entering awards can transform your agency's mindset and performance. The importance of authenticity in marketing and why real connections matter. How to leverage LinkedIn comments for lead generation and relationship building. Episode Highlights: Businesses leveraging AI and personalisation can create scalable, efficient solutions. Authentic engagement on platforms like LinkedIn builds trust and generates leads. Membership organisations and awards programs are powerful tools for growth. Community-building is the future of business and marketing success. In this episode, we discuss:  AI in Marketing, Community Building Strategies, Content Chaos Solutions, Business Model Innovation, LinkedIn Lead Generation, AI-Powered Marketing Tools, Membership Organisation Benefits, Award-Winning Strategies, Human-Centered Marketing, Digital Marketing Trends 2025 Connect with Matt Desmier, Bournemouth University's Business Engagement & Knowledge Exchange Manager on Linkedin via https://www.linkedin.com/in/mattdesmier/ Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/