How to Harness the Jim Collins “Flywheel Effect” To Grow Your Business with Hunter Lansing

In today’s episode, guest Hunter Lansing, President & Chief Executive Officer of Lansing Building Products shares insights on how they created a strategic business plan around the Jim Collins “flywheel effect” that has led to growth for their company and a greater alignment on their core values.At Lansing our success is first and foremost our people—who always, always make the difference.In this episode, you’ll hear:How the flywheel concept creates powerful momentum for all associatesThe benefit of asking “what can we do above and beyond our core offerings” to deliver WOW experiences for clientsThe importance of developing behaviors around your core values that engage associates at a higher levelHunter Lansing is the third president in Lansing Building Products’ history and represents its strong dedication to thoughtful family leadership. He sees the company as similar to a sports team. There’s the team, certainly, but making up that team are individuals who each have a specific and very important role — to perform at his or her peak to achieve team success.Connect with Hunter through the Lansing website.Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.