How to harness the power of informational content for e-commerce sites - with Jack Chambers-Ward

Jack Chambers-Ward shares how to harness the power of informational content for e-commerce sites.Discussion points include:Why is informational content so important for ecommerce sites?Can Informational content help at every stage of the customer journey?How do How-to articles help?What about comparison articles - are they important for E-E-A-T?How do you deal with landing pages for seasonal products?How do you use FAQs?