How to Harness the Power of Precise Words

What this episode covers

In his latest book, “Magic Words,” Wharton marketing professor Jonah Berger teaches readers how they can tweak written and verbal communication to become more persuasive and effective at work and at home. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 8 minutes long.

When was this This Week in Business episode published?

This episode was published on March 13, 2023.

What is this episode about?

In his latest book, “Magic Words,” Wharton marketing professor Jonah Berger teaches readers how they can tweak written and verbal communication to become more persuasive and effective at work and at home. Hosted on Acast. See acast.com/privacy for...

Can I download this This Week in Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.