How to harness the 'science of storytelling' | Will Storr

Will Storr is an award winning author, journalist and storytelling speaker, whose most recent book ‘The Science of Storytelling’ unpicks why storytelling is such an essential part of being human, and how we can use science and our understanding of the human brain to become better, more powerful storytellers and, by extension, better communicators.  Presented by Peter Barker Produced by Orinoco Communications www.orinococomms.com   BOOKS Science of Storytelling by Will Storr The Heretics: Adventures with the Enemies of Science by Will Storr ARTICLES Malcolm Gladwell’s ‘The Ketchup Conundrum’ TALKS Will Storr’s ‘Science of Storytelling’ Ted X Talk