How to Have your Customers App-Shame your Competitors with Niels Martin Brochner of Contractbook

Are you still sending Word docs into Docusign? Thanks to Contractbook, legal tech has been taken to the next level with contract lifecycle management. Contractbook helps SMBs to automate everything related to their legal documents. In fact, the company sets out to make its users feel like legal professionals. Contractbook has already made great headway in this sphere and has huge ambitions to help every SMB in the world in his area of need. This week, scaleup ally Roland Siebelink spoke with Contractbook co-founder and CEO Niels Martin Brochner on the Silicon Valley Momentum Podcast. Niels shared all of the details on how Contractbook was founded, the market it serves, and its plot to dominate the world of contract lifecycle management: How the failure of his first startup helped Niels make Contractbook a success. The importance of proving to customers that you have insight into your field. How Contractbook discovered its target group but remains open to customers outside of that group. Why scaling your business might require a hard reset in some parts of your business. How the culture of a company can change based on that company’s targets and ambitions.