How to Help Employees Communicate Your Brand Story with Ben Baker

This week on the Drop In CEO, brand strategist Ben Baker shares the importance of building a brand from the inside out. Listen in as Deborah and Ben discuss the best way to support your staff in order to create an excellent customer experience, how to help your customer communicate your brand values with others (hint, it’s not a new t-shirt with your logo), and how a high quality pen created multi-year brand loyalty for one tech company. Storytelling has always been a way of life for Ben Baker. From a young age, he realized that through telling stories people listened to him, understood him and engaged. Professionally, this is what he has been doing now for over two decades. He helps brands tell engaging stories that compel their customers to take action.   You can connect with Ben in the following ways: Book  www.powerfulpersonalbrands.com Podcast  www.yourlivingbrand.live Workshops  www.yourbrandmarketing.com/workshops Developing the Leader in you course www.yourbrandmarketing.com/the-leader-in-you Webinar on promotional marketing https://youtu.be/UahWC3l-FNg   To learn more about how you can connect with Deb, go to https://www.dropinceo.com/ or join the Drop in CEO Facebook group for more conversations on how to lead, inspire, and achieve your goals.See omnystudio.com/listener for privacy information.