How to Help Small Businesses Elevate Their Brand Presence: A Conversation with Dave Van Beekum

Small businesses are essential to our economy but often need more marketing expertise to get their message out. Dave Van Beekum and his team at tweva are helping these small businesses embrace digital transformation and stand out in a crowded marketplace.  Today, he discusses his experience building websites and databases and how it led to the creation of tweva. Dave provides innovative strategies and actionable insights to help these businesses reach their target demographic through cost-efficient advertising. He explains how you must create content to resonate with customers and how small business owners can expand beyond their local market. Tune in to explore how small businesses can thrive in the competitive advertising landscape and gain exposure like never before! [00:00 - 07:17] Discovering Innovative Strategies to Help Small Businesses Stand Out • Dave introduces tweva - a social TV network for small businesses and influencers The idea of connecting local businesses with their target demographic • Dave's unique background in development databases, automation 3D printing, AI, and more • Small businesses are the backbone of the country and often don't know how to put themselves out there [07:18 - 15:12] Introducing the Efficient Upgrade to Legacy TV Technology • How to help small business entrepreneurs with their marketing • The importance of building a network and helping people create content Becoming a community expert by creating specific types of content • How to create an efficient version of TV for small businesses [15:13 - 23:05] Bring Back Community-Centric Small Businesses with tweva • What tweva allows for business owners Being paid a percentage back of ads and other rewards on the network • How the crypto rewards token works A utility-based token so investors understand the long-term investment [23:06 - 30:26] How a Simple Video Ad Increased Sales by 40% • Creating a connection between the customer and the server is essential Going back to relationship building in the advertising world, rather than just ads on Google • Unique QR codes on TVs to track conversions and make offers • Dave breaks down practical examples of success [30:27 - 37:46] Understanding the Ecosystem & Reversing Engineering Success • Local businesses are using pressure washers to advertise effectively • You need to get traction and build a business model to talk to venture capital Creating pitch decks and understanding the venture capital ecosystem [37:47 - 44:32] Closing Segment • Why business accelerator suggests sending out press releases every month The need to track inappropriate content and moderate it Quotes: “Let the ads run and just get some exposure.” - Dave Van Beekum "It's all about going where qualified attention is. And when you're a small business, a TV spot sounds sexy, it sounds appealing, but you probably don't have an endless budget for days, months, and years to shred that kind of money.” - Dave Van Beekum Connect with Dave! LinkedIn: https://www.linkedin.com/in/david-van-beekum/  Twitter: https://twitter.com/dbtechdesign  Website: https://www.dbtechdesign.com  Reimagine your marketing by visiting https://www.streamlinedmedia.ai/ Follow us!  Instagram: https://www.instagram.com/streamlinedmedia.ai/ Facebook: https://www.facebook.com/streamlinedpodcasts Twitter: https://twitter.com/streamlined_ai LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/ YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw TikTok:  https://www.tiktok.com/@streamlinedmedia Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.