How to Hire Salespeople Who Actually Perform [Episode 197]

from CEO Sales Strategies · host Doug C. Brown

Most sales hiring failures aren’t about the rep. They’re about the missing structure. In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with David Sliman, CEO of Sales Performance, to explore why sales teams underperform—and how to fix it before your next hire. You’ll learn: ✅ Why KPI clarity is non-negotiable before hiring ✅ How to build onboarding that drives early wins ✅ The 4-part sales execution model that scales ✅ Why great coaching requires structure, not pressure ✅ How to create a system where top producers thrive If your business depends on 1:1, high-ticket B2B sales—this episode will change how you build and lead your team. 🎧 Listen to the podcast on your favorite platform → https://ceosalesstrategies.com/building-sales-team-kpis 📌 Subscribe for weekly insights from top-performing CEOs, strategists, and sales experts. #SalesHiring #SalesLeadership #KPIFramework #SalesExecution #B2BSales #ExecutiveMindset #CEO #SalesCoaching Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 1 hour and 1 minute long.

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This episode was published on July 29, 2025.

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