How to Hire the 5 Ecommerce Roles That Will Make or Break Your Brand episode artwork

EPISODE · May 20, 2026 · 1H 7M

How to Hire the 5 Ecommerce Roles That Will Make or Break Your Brand

from OPERATORS · host Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

“The right person does nothing but print money.” Sean Frank, Matt Bertulli, Curtis Matsko, and Katy Mimari get into a heated debate on the hardest roles to hire in ecommerce. Nobody agrees. And that’s exactly the point. The conversation tears through five make-or-break positions: (1) head of product, (2) head of growth, (3) head of Amazon, (4) creative strategist, and (5) head of influencer. Along the way, they expose why CMO is the shortest-tenured C-suite role for a reason, how a wedding photographer became a top-performing CMO, and what it takes to lock down great talent before they go build something on their own. Powered ByFulfilhttps://9ops.co/fulfil Saras Analyticshttps://bit.ly/9OP-Ytdesc Postscripthttps://9ops.co/postscript Richpanelhttps://9ops.co/richpanel Northbeamhttps://www.northbeam.io/ Aftersellhttps://9ops.co/4i3bb5 Operators Newsletterhttps://9operators.com/

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This episode was published on May 20, 2026.

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