EPISODE · Feb 1, 2026 · 6 MIN
How to Hire the Right People (Hiring & Firing Part 1)
from The Lighthouse Brand Builders Podcast · host Peter Wilken
You don’t build culture with values. You build it with people. In this episode, I reflect on how I approached hiring when running an agency. From peer recognition to the discipline of hiring people better than yourself, this conversation explores why culture is shaped through people long before strategy or structure.
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How to Hire the Right People (Hiring & Firing Part 1)
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