How to Hold Your Digital Ads Accountable

Send us Fan MailCPC, CPL, CTR, CPM… confused yet? You’re not alone. Most business owners are tired of data nerds throwing around acronyms that don’t actually explain if their ads are making money.In this episode, Brandon and Caleb “de-nerdify” digital marketing and break down the only 5 metrics you really need to watch to know if your campaigns are profitable. No fluff. No buzzwords. Just the truth.Here’s what we cover: What impressions actually mean (and when they don’t matter) The click-through rate benchmarks that separate good ads from bad ones Cost-per-click: what’s normal, what’s not, and how competition drives it up Conversion rates—and why anything below 5% is a red flag The cost-per-lead number that tells you instantly if you’re making money or burning itIf you’ve ever felt overwhelmed by marketing reports that sound like Charlie Brown’s teacher, this episode is your shortcut to clarity.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram:   / frankandmavenmarketing  TikTok:   / frankandmaven  Twitter:   / frankandmaven  LinkedIn:   / frank-and-maven  Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here:https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a