How to Humanize B2B With Design Thinking

What this episode covers

In this episode of The Kula Ring, Ellsworth Adhesives Marketing & Digital Experience Manager Jas Kaur talks about how her background in design thinking has helped her lead her organization toward a more human-centric approach to B2B. Her “business to everything” philosophy is guiding a tightly integrated marketing and digital team’s efforts in making their customers’ buying process fast, efficient, and intuitive.

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Frequently Asked Questions

How long is this episode of The Kula Ring?

This episode is 32 minutes long.

When was this The Kula Ring episode published?

This episode was published on January 3, 2023.

What is this episode about?

In this episode of The Kula Ring, Ellsworth Adhesives Marketing & Digital Experience Manager Jas Kaur talks about how her background in design thinking has helped her lead her organization toward a more human-centric approach to B2B. Her “business...

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