How To Identify a Target Market (E124)

Greg MeadeCo-Founder of CROSSNET Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: CROSSNETCROSSNET TwitterCROSSNET FacebookCROSSNET YouTubeCROSSNET Instagram Transcript: Charles (00:00): In this episode of the business e-commerce. I talk with Greg Meade about how to identify your target market. This is a business eCommerce episode one 24 Charles (00:15): Today's episode is sponsored by drip, drip. It's of world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're ever in an eCommerce store, you need to have drip a try and here's why. Tripp offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing, one of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation rules visually and see the entire process. It lets you get started quickly, but also build very complex automation roles. It's powerful, but also easy to learn. Unlike a lot of email tools and offer the same type of automation to get a demo of drip today, you can go head over to drip.com/boe that's drip.com/b O E now onto the show. Welcome to the business of eCommerce, the show that helps eCommerce retailers start, launch and grow their eCommerce business. I'm your host, Charles [inaudible] and I'm here today with Greg Meade. Greg is a cofounder of cross Nash, a full way volleyball game that merged official volleyball with Foursquare that he created with two of his childhood friends. I asked Greg on the show tonight to chat about his process and identifying a target market. So, Hey Greg, how are you doing today? Greg (01:31): Doing well, how are you? Thanks for having me. Charles (01:32): Yeah, awesome to have you on. First real quick about the product actually. So kind of explained in the intro but, and I've seen videos and for people that are kind of just listening in what, what is the product exactly? It's a game that's, and I've played Foursquare, I remember playing and I was a kid from new must be around the same age I guess. I guess in the eighties. Foursquare was like a big thing. So, so I remember that, but people who don't remember that, I haven't seen the site. What exactly is the product? Greg (02:02): Yeah. So crossing it is the world's first Foursquare volleyball game. Like you said, it is traditional Foursquare, but we incorporated volleyball. So you gotta hit in there this time instead of bouncing on the, on the ground. Charles (02:13): Okay. So it's something a lot of people play. Like I'm guessing, I looked at the site people hit the beach and stuff like that, right? So it's kinda, you know, Greg (02:21): The beets beach grass, we just got an indoor model. So what we're going to get in a lot more physical education curriculum in schools. So yeah. Charles (02:30): Yeah. So I think kind of the idea of identifying your target market, I feel like this is one of those things where if you come up with a product for us, then you're trying to figure out like, how do we get it in the head? Like, like you could see the product, right? You could see exactly how this happens. You get the product and you're like, Ooh, this is fun. We can play this. And you play yourself and you're like, who are those people that want to play? Like, who are the people like us that want to play this game? I'm guessing that's how that kind of started. Greg (02:54): Yeah, exactly. So we would bring it to the beach to start off and we'd get a lot of traction. A lot of people will come up to it. Get in line, ask questions, take photos, take videos, want to play. It gets crazy. So when you set it up it's the first time seeing it for the majority of people in the world. So they'll, they'll,