How to Identify Clients that are Right for your Business with Founder Afton Brazzoni

𝐀𝐟𝐭𝐨𝐧 𝐁𝐫𝐚𝐳𝐳𝐨𝐧𝐢 (@aftonbrazzoni) is the founder and CEO of Scribe National, a content strategy and writing studio servicing entrepreneurs and B2B companies across North America & Europe. Afton has helped over 70 clients in the last three years, including popular Canadian brands such as Pipe, WealthSimple and TouchBistro. Her team specializes in helping companies grow their revenue through storytelling, content strategy and thought leadership. Join us for this week’s episode of Female Founder Friday to learn the importance of finding the “RIGHT” client, and why it’s critical to recognize and advocate for the value of your business early on. 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞You need to grow your team to scale (6:45)How to lead contractors / other entrepreneurs (15:55)I bombed a sales call (25:50)Not every client is the right client (30:01)𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐀𝐟𝐭𝐨𝐧 𝐁𝐫𝐚𝐳𝐳𝐨𝐧𝐢𝐖𝐞𝐛𝐬𝐢𝐭𝐞: https://www.scribenational.ca𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: @aftonbrazzoni𝐓𝐚𝐤𝐞 𝐨𝐮𝐫 𝐪𝐮𝐢𝐳!Hey High Voltage Leaders!  All of my guests have taken my Quiz to Discover their Leadership Style and so can you 😀.  Click here to find out what Style of Leader you really are https://highvoltageleadership.ca/quiz/--- Send in a voice message: https://podcasters.spotify.com/pod/show/femalefounderfridays/messageSupport the showThe People Side of Business is the podcast for female founders and business owners who are leading teams and growing businesses.Hosted by Lindsay White, Leadership Coach, Team Leadership Strategist, and Fractional HR Expert, this show delivers practical leadership strategies, real-world people solutions, and honest conversations about the challenges of leading a team.From employee performance issues and difficult conversations to hiring, accountability, workplace culture, and team growth, each episode is designed to help you lead, manage, and scale your team as a founder.If you're ready to become a more confident leader, make better people decisions, and build a stronger, higher-performing team, you're in the right place.Learn more at highvoltageleadership.ca, connect on Instagram @highvoltleadership, or find Lindsay White on LinkedIn.The people side of business isn't separate from growth. The people side of business is the business.