How to Identify the Customers Worth Keeping #594

James Hurman, founder of Previously Unavailable and one of the sharpest marketing strategists in the region, analysed data across dozens of retail brands and billions of dollars in transactions. What he found flips the default ecommerce logic on its head. Growth didn’t come from retaining more customers. It came from retaining the customers who increased their spend over time.That insight became the foundation for this Playbook.In this Playbook:Why the brands retaining the most customers are often growing the slowestHow to identify which retained customers actually increase lifetime valueWhat Culture Kings learned about “toxic products” and one-and-done buyersWhy Who Is Elijah stopped discounting its Discovery SetHow Ryderwear protects margin by excluding high-propensity buyers from discountsThe difference between retention volume and retention valueHow to rebalance loyalty and penetration for sustainable ecommerce growthConnect with James Explore Previously UnavailableJames’ main episodeCulture Kings’ main episodeWho Is Elijah’s main episodeRyderwear’s main episodeSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community