EPISODE · Aug 25, 2021 · 15 MIN
How to Identify the Right Pricing Strategy for Your Agency, With Marcel Petitpas
from The Agency Profit Podcast · host Marcel Petitpas
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel's Links:My LinkedInParakeeto’s LinkedInTwitterAbout Me…I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google.In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – I’m also an in-demand keynote/virtual speaker and podcaster.When I’m not helping agencies make more money, I’m binge-watching soothing sitcoms while consuming my own weight in breakfast confections. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
Welcome back to our Solo Casts, where I jump in here with our super explanatory graphs! This piece of content is designed to help you identify the right pricing strategy for your product, whether it be Value-Based, Flat-Rate, or the slightly more antiquated Time & Materials Billing process… Points of Interest… Agency Pricing Quadrant 2:25 Verticle Axis: ‘High Value’ and ‘Low Value’ 3:15 Horizontal Axis: Identifying ‘Risk’ 5:56 Different Pricing Strategies and When They Apply 7:12
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How to Identify the Right Pricing Strategy for Your Agency, With Marcel Petitpas
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