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EPISODE · Jun 19, 2014 · 25 MIN

How to Identify Your #1 Competitive Advantage - Interview with Jaynie Smith

from The Better Life Better Business Podcast · host Shawn Ellis

Why should a customer do business with you over your competition? It's a question nearly 4,000 CEOs could not answer clearly, but in this interview, Jaynie Smith, author of Creating Competitive Advantage and Relevant Selling, shares seven criteria for identifying YOUR competitive advantage so you can close more sales and rise above commodity status in your market.

Episode metadata supplied by the publisher feed · Published Jun 19, 2014

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How to Identify Your #1 Competitive Advantage - Interview with Jaynie Smith

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