How to Illuminate your Cannabis Business with Successful Branding

In this power-packed episode of the Kaya Cast Podcast, we had the chance to sit down with seasoned branding experts, Andrew DeAngelo and Christopher Peak, the principals of Pipeline. With over 30 years of combined experience in helping businesses elevate their identity in the market, Andrew and Chris share insight into why building a strong, authentic brand is decisive for businesses looking to excel and scale.We shed light on both ends of the spectrum - businesses that have nailed their branding like 'Cookies' renowned for their authenticity, focusing solely on urban youth stoners, and companies like 'Rise' catering to a diverse demographic. Andrew and Christopher underline the need for businesses to rise above the mold and curate an identity that resonates with their customer base.Topping it all off, Andrew and Chris illuminate the way forward for businesses looking to refine their brands with their Brand DNA workshop. Providing a detailed outline on how this workshop could help cannabis startups create an identity that engages the right customer base.Join us for this conversation, and walk away with actionable tips on turning your cannabis business into a recognizable and well-loved brand in the marketplace. Find out more about Pipeline at:https://andrewdeangelo.com/https://www.linkedin.com/in/christopher-peak-design/https://www.linkedin.com/in/andrewdeangelo/https://www.instagram.com/acv.consulting/https://www.instagram.com/andrew_deangelo/https://twitter.com/andrew_deangeloFind out more about Kayapush at:https://www.kayapush.com #branding #marketing #dispensarylife #kayapush