How to Implement a Subscription Model, with Robbie Baxter

How to implement a subscription model? Robbie Baxter will guide you through the right process on how to implement a subscription model. Robbie Kellman Baxter has been advising entrepreneurs on business strategy for 20 years, which includes teaching them how to implement a subscription model. Her clients have included solopreneurs and venture-backed startups as well as industry leaders such as ASICS, Netflix, Electronic Arts, and The Wall Street Journal. She has worked with nearly 100 organizations in over 20 industries on growth initiatives. A sought-after writer and keynote speaker, Robbie has presented at top universities, associations and corporations, as well as to corporate boards and leadership teams around the world. Robbie has created and starred in 10 video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership. As the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 5 Marketing Book of the Year by Inc.com, Robbie coined the popular business term "Membership Economy". Robbie's expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and community organizations. Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen, a New York City Urban Fellow and a Silicon Valley product marketer. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College. What you will learn from this episode about how to implement a subscription model: How Robbie found her way into business strategy and consulting work and has spent most of her career in this space Why Robbie believes that narrowing her focus and niching down has actually strengthened her brand and created new opportunities How Robbie worked as a consultant for Netflix very early in their business, and why their subscription model appealed to Robbie How to implement a subscription model with an appealing price, and why being customer-focused to justify subscription pricing is key What "subscription fatigue" is, why consumers are learning to game the subscription model system, and why having the right content to fit the model is crucial Why Robbie recommends you clarify what promise you need to make to your customers to make a subscription worthwhile How to implement a subscription model for certain businesses and how they can benefit from it Why being clear in knowing who your customer is and what their needs are is the best starting point for determining how you can best serve them Why not every customer is the right customer for you, and why bad customers distract you and can cause you to deviate from your model What important daily habit Robbie has developed that helps her maintain focus on her priorities Additional resources: Website: https://robbiekellmanbaxter.com/ LinkedIn: www.linkedin.com/in/robbiekellmanbaxter/ Twitter: https://twitter.com/robbiebax Facebook: https://www.facebook.com/MembershipEconomy/ The Membership Economy by Robbie Kellman Baxter: https://amzn.to/2Gk3s4H Learn more from Robbie on how to implement a subscription model and make it a successful one Additional Resources: Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13 Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/ Listen to a previous podcast from Robbie on how to implement a subscription model for additional revenue stream