How to implement and measure the success of multi-touch attribution models - Dan McGaw

Far too many people see marketing teams as the arts and crafts department. We’re more than that. That’s why we caught up with Dan McGaw, an expert in marketing technology, to learn about multi-touch attribution. Dan is the founder and CEO of McGaw.io, a marketing technology, and analytics agency. He’s also the author of Build Cool Shi*t, an awesome book about building a valuable marketing stack. In this episode, you’ll learn: What multi-touch attribution is How to implement a multi-touch attribution model How to optimize your campaigns with a multi-touch attribution model What reports you should have in place to see how effective your model is Common mistakes marketers make when implementing a multi-touch attribution model Links: Follow Dan on LinkedIn. Build Cool Shi*t. Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter.