How to Implement Business Development Training for Law Firms

Diane Paoletta is a marketing expert with a background in accounting. She has worked with various professional services firms, including law firms, to develop and implement business development strategies. Diane has a unique perspective on business development, having started her career as an accountant in a client-facing role before transitioning into marketing. Diane Paoletta joins Kevin Daisey on The Managing Partners Podcast to discuss the importance of business development for all levels of a law firm, from partners to associates. Diane shares her experience in implementing a formalized business development training program and the benefits it brings to firms. She emphasizes the need for early training and nurturing of business development skills to create a culture of growth within the firm. Diane also provides practical tips for effective networking and event networking.