How to Improve Findability and Turbocharge Website Performance

Findability. Having your business rise to the top of search results on the Internet or being found at all is the holy grail of search engine marketing.If you’re frustrated because you paid a lot of money for a beautiful website that’s not bringing in any business, you’re going to love today’s guest. She’s Internet marketing guru and author of Marketing Espionage, Heather Lutze. WHAT YOU’LL DISCOVER ABOUT FINDABILITY: Why your unique selling proposition is the enemy of findability.The most important thing non-techies need to know about search engine marketing.3 ways to evaluate why your website has no traffic.Free online tools that can help you create a findability strategy for your website.Why findability is more important than a beautiful website.How findability is the intersection of marketing and search engine marketing.What to look for when hiring a website developer.And MUCH more.GUEST:Heather Lutze helps businesses get found on the Internet. More specifically, she helps companies improve their results and increase sales through paid search and organic search optimization.She is a nationally recognized Internet marketing speaker and consultant on search strategies with more than ten years of hands-on management experience in pay per click, search engine optimization, and landing page testing.She’s also has a fabulous startup story.She broke free from corporate “cubicle” farm jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer. She then built that dream into a multimillion dollar Denver SEM company—the Findability Group.Now before you think Heather is just another search engine guru wannabe, think again.Heather has serious skills.She spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker’s Association, a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London.And yes, Heather has even been on Oprah.RELATED RESOURCES:Contact Heather and connect with her on LinkedIn, Facebook, and Twitter. Also check out the online resources Heather mentioned during the interview to gather date that can improve your site’s findability:MarketingGrader.comWooRank.comSpyfu.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hannahaslkelchner.substack.com