How to improve marketing and sales conversions using personality typing -- Ben Bressington, CEO at Behavior Sales

Want summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletterMORE FROM BEHAVIOR SALESBehavior Sales uses behavioral intelligence to gain a competitive advantage to shorten sales cycles and close deals faster. Learn more at behaviorsales.comGUEST BACKGROUNDBenjamin Bressington is the CEO of BehaviorSales.com, a Behavioral Intelligence company. He is a Speaker and Author of multiple books, including his latest book “People Ignorant: Unlocking Success, Confidence & Influence.”Benjamin has a Law & Criminology degree from Australia. He spent 10 years helping Fortune 1000 companies apply gamification principles to their sales and communication process. Ben now helps people improve their sales conversations, specifically by closing deals faster and discovering the hidden opportunities in daily communication.MAIN INSIGHTTailoring marketing efforts to the personality types of potential customers improves engagement and conversionsKEY TAKEAWAYSCreate segments on your list based on personality types to improve your engagementFocus and attention is a currencyYou only need 1000 loyal followers that will buy from youFour personality types that you must know:Liberty (eagle) - decisive, ROI focus, get things done, dress wellVegas (peacock) - wants to be the center of attention, gets bored quickly, loves shortcutsThinker (owl) - knowledge-driven, loves to approach things systematicallyPigeon (steady) is slow and steady but always driven by their packs or friendsPRACTICAL STEPSFor outreach and sales:Search and gather contacts of people that can be a potential client or customerSegment them by personality types and identify which personality type you can resonate withExclude the personality type that you don’t want to work withCreate a different message for each segmentFor marketers and content creators:Identify the personality types that you want to work withCreate content for each personality typeGet them on your list so you can segment your marketCraft a different sales approach for each personality typesTIPS FOR SUCCESSDeep dive into each personality type and get to know what makes them buy your service or productTailor your content and pitch to the different personality typesDuring a call, it’s best to also use their words/adjectives to them to build more rapport and connectionGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast