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Dec 2, 2015 12 min

How to improve your donor's giving experience

from Fundraising is Beautiful

Your donor gets nothing in return for her donation. Nothing but your communications. Your communications have a big job to do: To show her something she may have no way of knowing otherwise: What her gift made possible. That's how you cross the gap from a donation being a random, one-time event to building a meaningful and mutually beneficial relationship with your donor. Learn some practical, no-nonsense things you can do in your donor communications that will fill your donors' hearts and minds with reasons to keep on giving.

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How to improve your donor's giving experience

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This episode is 12 minutes long.

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This episode was published on December 2, 2015.

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