How to Improve Your Higher-Ed Student Journey - An Interview with Rustam Irani

Getting the student journey right from beginning to end is tough! But when done right, you'll ensure a positive, engaging educational experience for your students that leads to better academic outcomes.Want to know how to get there? Check out the latest episode of the Education Marketing Leader with guest Rustam Irani from RGI Consulting Group. Rustam is a seasoned higher education marketing pro with a knack for storytelling and a background in business.The episode brought some serious insights on how to map out a student journey to make improvements in enrollment.Rustam's unique approach involves walking a mile in students' shoes – literally! He suggests marketers should enroll in the process themselves, feeling every step from inquiry to admission. This hands-on experience is vital for understanding and refining the student experience.Rustam's tech-savvy side shines through as he talks about leveraging data and analytics. He's big on tools like Microsoft BI and Google Analytics to craft those personalized student journeys we all aim for. And guess what? He's all-in on AI's potential in education, seeing it as a game-changer for efficiency and data analysis. The most compelling part? Rustam shared a personal story about helping his daughter select a university. An institution that shall not be named for various reasons. You'll have to tune in to find out why. However, this experience highlighted the absolute necessity of consistent messaging throughout the application process. It's all about creating a cohesive and engaging narrative. He also touched on the challenges institutions face, like creating generic student journeys that fail to connect. Rustam's fix? Get to know your students' profiles and tailor the experience to their unique interests and needs. It's all about making every touchpoint resonate.Rustam's advice is gold for those in the trenches of education marketing.He encourages you to experience the enrollment process firsthand, offering a real sense of your institution's strengths and pitfalls.Want more of Rustam's insights? Connect with him on LinkedIn. Trust me, it's worth it.This episode is a must-listen if you're keen on upping your education marketing game. Check out the Education Marketing Leader Podcast for the full scoop. 🎧🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏Until next time. ✌hashtag#marketing hashtag#highereducation