How to increase sales and retention by focusing on successful users -- Henrique Cruz, Head of Growth at Rows

Want summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletterMORE FROM ROWSRows is the first true spreadsheet with built-in integrations and a slick sharing experience. Learn more at Rows.comReach out to Henrique at twitter.com/henrm_cruzGUEST BACKGROUNDHenrique is the Head of Growth at Rows, the spreadsheet with superpowers. Henrique loves to read books, and he shares his review at betaglyph.com. Occasionally, he also loves to share about tech, climate, and other things at henriquecruz.substack.com.MAIN INSIGHTTargeting successful users with high retention rates leads to more sales and growth.KEY TAKEAWAYSTransparency of metrics to every department is critical for improvementPosition your product and focus your marketing budget on a segment of customers that has a high retention rateRetention is the foundation of growthThe more customers you acquire, the better your product should be PRACTICAL STEPSTarget the successful users or users that have a higher retention rateUnderstand that users and break it down in terms of demographics and firmographicsIdentify the activation (AHA) moment and the difference between the user journey of that specific type of userRun a test and validate if it correlates with retentionFigure out how the users can reach the activation moment faster TIPS FOR SUCCESSCreate additional qualifying data for the userFocus on improving and making the account activation moment faster - the point of user’s experience where they will be a long-term customerIdentify what areas have the most impact on your growth modelAssign a team member that is dedicated to looking at the KPIsGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast