How to Increase The Public’s Value Through Storytelling, Data, and Open Dialogue (with Chris Tubbs) Ep|96

In this episode of The Chief Exchange, host Alec Wons sits down with Fire Chief Chris Tubbs of Southern Marin Fire District, California — a 47-year veteran who has led through transformation, adversity, and purpose. From his early beginnings as a high school reporter to leading complex organizations, Chief Tubbs opens up about leadership, public trust, and the lessons he’s learned along the way. This conversation dives deep into how departments can move beyond simply providing services to creating true public value, how to engage communities in defining what “success” looks like, and why trust and storytelling are just as critical as response times and call volume. It’s a masterclass in leadership, humility, and purpose — one that every chief, aspiring leader, or public servant should hear.