How to increase visibility and searchability in the new age of AI | Ep. 9 episode artwork

EPISODE · Jan 8, 2026 · 30 MIN

How to increase visibility and searchability in the new age of AI | Ep. 9

from Disrupt or Defend

Being discoverable on ChatGPT has become a board-level problem for most companies. Host Daniel Kazani talks with Vlad Shvets about Qvery, an AI agent software that helps brands measure and grow their visibility and share of voice on the AI search engines. Measuring brand visibility is a new challenge companies need to address, requiring new tools and software. The way we search Google is very different from how we use ChatGPT, which provides comprehensive recommendations personalized to your conversation history, language, and location. The quest starts when a CEO goes to chat, asks a question related to their brand, and the brand does not appear. The marketing team begins assessing how to measure this and how to make the brand discoverable. Vlad breaks down three pillars: your own website presence, mentions on external websites, and user-generated content, and why Reddit is the most critical website these days.ㅤ👤 Guest BioVlad Shvets is a marketing expert, serial entrepreneur, advisor, and founder of Qvery. Qvery is an AI agent software that helps brands measure and grow their visibility and share of voice on the AI search engines. Vlad shares that Qvery started as a consultancy, then evolved into a way to measure visibility on chat GT, including personalized results. He describes a vision of the future of the web as agentic, with people increasingly relying on AI agents to do tasks for them.ㅤ📌 What We CoverWhen a CEO goes to ChatGPT, asks a question related to their brand, and the brand does not pop upGoogle gives you links, and ChatGPT gives you complete recommendations, with personalizationA case study for services, a separate domain, a single-page website, and leads from ChatGPT and Google AI overviewsOptimizing for specific granular use cases, capturing high-intent requests, and vanity metricsThree pillars: your own website presence, mentions on external websites, and user-generated content, Reddit in particularFAQ schema and schema data as fast food for chat gt to fetch and understandLogged in state of personas, citations list, outreach, and getting a product mentioned where it mattersCloudFlare blocking agents, browser manipulation tech, AI agent regulation, and a passport programGoogle AI mode is becoming a default way to search, and it's what happens overnight for companies and businessesㅤ🔗 Resources MentionedChatGPTGoogle AI modeGemini 3 modelOpenAIRedditPerplexityCloudFlareBrowserbaseBrowser manipulation techSchema, FAQ schemaAPISlackWikipediaPatreon

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How to increase visibility and searchability in the new age of AI | Ep. 9

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