How to increase your personal training rates in 2026 w/ SUF

Send us a text if you want to be on the Podcast & explain why!Charging more isn’t about swagger, it’s about proof. We break down exactly how to move from low-fee burnout to a premium, sustainable training business by pairing market research with real value: a sharp assessment process, a professional environment, and a team that supports client outcomes. From calling competitors and mapping local price anchors to choosing the right setting—boutique studio, in-home, or park—we show how place and positioning shape what clients expect to pay.We get tactical with scripts and packaging that cut friction. Instead of a messy menu, present two options and ask, “How would you like to pay?” Learn how to communicate price increases without drama by sharing your current income, your education plan, and the date your new rate starts. We talk sponsorships, one-time stock-up offers, and how to tie raises to skills that matter—soft tissue work, pain navigation, and assessment-driven programming that clients can feel on day one.Mentorship and community change your ceiling. You’ll hear how a mentor forced a 300 dollar quote that reset confidence, how high-end venues amplify perceived value, and why partnerships with physical therapists and dietitians lead to premium referrals. We also cover charity events that build goodwill and pipeline, plus simple six-month price ladders that keep your rates aligned with your growth. The result is a clear, repeatable system: research, deliver proof, package cleanly, ask confidently, and raise steadily.Ready to stop guessing and start charging what your work deserves? Follow the show, share this episode with a trainer who needs the nudge, and leave a quick review telling us your next price milestone.Want to become a SUCCESSFUL personal trainer? SUF-CPT is the FASTEST growing personal training certification in the world!Want to ask us a question?  Email [email protected] with the subject line PODCAST QUESTION to get your question answered live on the show!Website: https://www.showupfitness.com/Become a Successful Personal Trainer Book Vol. 2 (Amazon): https://a.co/d/1aoRnqANASM / ACE / ISSA study guide: https://www.showupfitness.com