How to Increase Your Prices by 25% and Have Your Clients Happy About It with Simon Severino episode artwork

EPISODE · Jun 12, 2025 · 10 MIN

How to Increase Your Prices by 25% and Have Your Clients Happy About It with Simon Severino

from Marketing The Invisible · host Tom Poland

Why you've got to check out this episode:Discover how to increase your prices by 25% while keeping your clients happy. Learn the common mistakes service-based business owners make regarding pricing and sales processes, and how to avoid them. Get actionable tips on identifying your ideal clients and optimizing your sales strategy for better margins.Resources / Links:Unlock the free guide "28 Ways to Increase Your Pricing Power" at strategysprints.com/pricingpower for insights on charging more while delivering value.Summary:Are you struggling to close deals quickly or feeling frustrated with your pricing strategy? Many service-based professionals find themselves in a race to the bottom, competing on price rather than value. In this episode, Simon Severino shares his expertise on how to increase your prices by 25% without losing clients. He discusses common pitfalls in sales processes and pricing strategies, providing valuable insights on how to refine your approach for better results.Check out these episode highlights:02:22 - Simon's ideal clients: Coaches, advisors, and agency owners in marketing, IT, design, and financial services.02:39 - The problem Simon helps clients solve: Optimizing sales processes and increasing pricing power.04:21 - Common mistakes clients make: Failing to clearly define their ideal and anti-ideal clients.07:21 - Common pricing mistakes: Competing on price instead of focusing on value and quality.08:39 - Unlock the full guide with 28 actionable strategies at strategysprints.com/pricingpower.09:17- Q: ‘When are you coming back to Vienna, Tom?’ A: When it is not minus 20.Tweetable Takeaways from this Episode:"Don't race to the bottom on pricing; instead, focus on increasing your positioning and value." – Simon Severino

Episode metadata supplied by the publisher feed · Published Jun 12, 2025

Embed this episode

NOW PLAYING

How to Increase Your Prices by 25% and Have Your Clients Happy About It with Simon Severino

0:00 10:05

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Marketing The Invisible?

This episode is 10 minutes long.

When was this Marketing The Invisible episode published?

This episode was published on June 12, 2025.

Can I download this Marketing The Invisible episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!