How to Influence People to Actually Use Their Benefits with Tammy Fennessy

Data and AI are transforming how we deliver healthcare, making it smarter, more affordable, and personalized for every employee.In this episode of Making Healthcare Sustainable, host Nancy Ryerson chats with Tammy Fennessy, Senior Director of Benefits at DICK'S Sporting Goods. They talked about how data, behavioral economics, and a sharper focus on specialty care are changing healthcare benefits and how people access them and ultimately use them. Tammy shares how DICK'S has successfully reduced costs while improving employee health outcomes, focusing on the power of personalized, data-driven communication strategies. In this episode, you'll learn:How data and behavioral economics shape benefits strategyHow preventive care and better specialty care can both lower costs How AI and personalization drive employee engagement with benefitsHighlights:(00:00) Meet Tammy Fennessy(02:48) Applying behavioral economics to drive meaningful change in benefits(04:43) From the restaurant industry to benefits management (Tammy’s career path)(09:55) Challenges at DICK'S Sporting Goods and the importance of analyzing data(12:46) Utilizing data analytics and AI to improve health outcomes(22:13) Using personal employee stories to drive benefits awareness(26:05) Why preventive care is a top priority for DICK'S Sporting Goods(29:12) Integrating AI into benefits communication to enhance personalization(35:52) Interoperability and collaboration with vendors in the healthcare system(38:19) Tammy’s prediction for the future of universal healthcareResources:Nancy Ryerson’s LinkedIn: https://www.linkedin.com/in/nancyryerson/Tammy Fennessy’s LinkedIn: https://www.linkedin.com/in/tammy-fennessy-healthequity4all/ DICK’S Sporting Goods LinkedIn: https://www.linkedin.com/company/dick's-sporting-goods/