How to Innovate the Tired Trade Show Booth w/ Clive White & Zach Person

At the outset of the pandemic, trade shows were one of the many facets of business imperiled by the crisis.But every crisis presents an opportunity for innovation.And for today’s guests, Clive White, CEO, and Zach Person, General Manager, at Ensitech, a company that heavily relies on trade shows for garnering business, pushing past the initial pandemic panic ultimately paid off — fast forward to today, and they’ve revolutionized the trade show booth.They join me to discuss:- Their digital-analog hybrid trade show booth- How they stayed well-prepared for the inevitable technological hurdles they knew they’d face- How their innovative approach can be applied to other facets of businessSubscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.