How to Institutionalise Innovation with Maja Neable of BMO

In this week’s episode, Eric talks to Maja Neable, Senior Vice President, Chief Marketing Officer Banking & Chief Data & Analytics Officer at BMO Financial Group about let’s say… one of the more innovative marketing campaigns we’ve seen recently! In spring 2022 BMO decided to tap in to the gaming community by creating a discord to help educate and advice this community on personal finance matters. There is a lot of insight into how you create an innovative environment for your team, and how to navigate meet your customers where they are - they might even be on the discord!Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler.Say hi at [email protected], we’d love to hear from you. Smart link: https://link.chtbl.com/scratch-Additional links:https://www.bmo.com/main/personalRecent newsBMO twitch activation, BMO NXT LVLBMO turns rainbows into bank deposits for at-risk LGBTQ+BMO and Scotia are the ‘most attractive’ bank stocksBMO first Canadian financial institution to launch ‘True Name’ by MastercardSpoken about on the showhttps://knix.com/https://www.youtube.com/c/SydneyCummings Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024