How to integrate e-commerce into your marketing strategy with Sophie MacDonald, Marketing Director at Fuse & Ignite

This week Chris talks with Sophie MacDonald, Marketing Director at Fuse & Ignite; we discussed how to Integrate E-commerce into your marketing strategy.During that chat, we discuss, The importance of incorporating e-commerce into the annual marketing plan. Highlight the significance of e-commerce touchpoints and their potential benefits for restaurant businesses. Explain the various touchpoints where e-commerce can be integrated (e.g., website, social media, mobile apps). Examples of features that can benefit a restaurant business, such as Online ordering: Which enables customers to place orders and make payments conveniently Discuss strategies for integrating e-commerce into marketing campaigns such as Sophies " Italian " getaway competition Cross-promotion: Promote e-commerce offerings through traditional marketing channels (e.g., email, print ads). Event promotion & ticketing: Leverage targeted email campaigns to promote new products, discounts, and special offers Tips for creating engaging campaigns without a big budget The impact of tracking and reporting data on the marketing planYou can find out more about how to integrate your e-commerce into your marketing Strategy by clicking here....And much more...The Stacked⁠ Podcast is brought to you by⁠ pointOne.⁠ PointOne offers the complete Epos system for your hospitality business, from mobile order and pay and self-serve kiosks, to restaurant and kitchen management, pointOne has the solution. Head over to their website today to find out more and get in touch with their experienced team.