How to Integrate Virtual Events into your Digital Marketing Strategy - with Aleksandra Panyukhina

I’m sure that you’re well aware of the value of virtual events. Build great relationships with industry thought leaders, foster an engaged community around your content - and drive more revenue.But where do virtual events sit in relation to the rest of your marketing mix and how can you better leverage the content generated and the relationships made as a result of your virtual event?Those questions and more are covered in this, episode 240 of Digital Marketing Radio - How to Integrate Virtual Events into your Digital Marketing Strategy.Joining me today is a lady who’s specialised in event marketing for the past 5 years. She’s a former Head of Event Marketing for Semrush and the current Head of Events and Experiences for parcelLab – welcome to DMR - Aleksandra Panyukhina.[In this episode Aleksandra shared Miro and Notion as her 'Secret Software', Goldcast as her 'Next on the List' and Kathryn Frankson as her 'Magical Marketer'.]