How to Interview Subject Matter Experts - An Interview with Jeremy Shere, Ph.D.

The doctor is in the house! 🙌In my latest episode on the Marketing Tales Show, I had the pleasure of speaking with Jeremy Shere, PhD.Jeremy earned his doctorate in English Language and Literature/Letters and Jewish Studies from Indiana University and formally taught magazine writing at IU's School of Journalism. 🤓He's a podcast host, writer, coach, entrepreneur, and member of the Peak Community.Jeremy stacked this episode with practical advice and personal anecdotes on becoming a more efficient and well-rounded interviewer.Some of the main takeaways from our conversation address how people get started gathering primary research by interviewing subject matter experts in a way that produces the best possible content. 🤔The following are some of Jeremy's main suggestions:1️⃣ 𝐒𝐭𝐚𝐫𝐭, 𝐄𝐯𝐞𝐧 𝐈𝐟 𝐘𝐨𝐮'𝐫𝐞 𝐔𝐧𝐬𝐮𝐫𝐞: Every master was once a beginner. Jeremy's advice? Jump right in. It's okay to suck initially. With commitment and perseverance, you evolve.2️⃣ 𝐂𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 𝐢𝐬 𝐊𝐢𝐧𝐠: As you navigate through interviews, your confidence builds. Your guests sense it; your audience feels it.3️⃣ 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐀𝐜𝐭𝐢𝐯𝐞 𝐋𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠: It's not just about asking questions. It's about genuinely listening to the answers and engaging with your guests. Dive deep, explore tangents, and extract the richness of their knowledge.4️⃣ 𝐓𝐡𝐞 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐄𝐟𝐟𝐞𝐜𝐭: Building genuine, authentic relationships in the industry is essential. Remember, a quality interview isn't a one-man show but a harmonious duet between the host and the guest.Jeremy stressed the importance of research and having a clear narrative, sharing an anecdote from a time as a reporter in Israel when things went sideways with a renowned Israeli architect. 😲That story alone is worth tuning in.Before hitting that record button, envision the story you aim to portray.Jeremy's insights into reading non-verbal cues, when to gently interrupt, and how to bring oneself into the conversation without overshadowing the guest, were pure gold. 🥇It's this dance between being present and letting the guest shine that results in a magnetic podcast episode. 🎙Reflecting on the recent surge in content, Jeremy made a compelling case for authenticity.He emphasizes the distinction and value that raw, firsthand insights from experts bring to the table.To get a full scope of the conversation, listen to the complete episode by clicking the link in the comments below or on your favorite podcast channels. 🤩Be sure to connect and follow Jeremy on LinkedIn to get your latest insights on effective interviewing.🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of The Marketing Tales Show. 🙏Until next time. ✌#marketing #highereducation